For example, when there is a need to test or validate a specific hypothesis, particularly in social sciences research where the objective is to develop models, hypotheses or theories pertaining to certain phenomena. Each one gets used when it is the most appropriate option. (1993) argued that The advantages of secondary research is that it can be much quicker and cheaper to access, where many companies may not able to have the resources to carry the research. Disadvantages of Quantitative Data: The data is often limited to yes or no answers and rarely allows the participant to expand on their answers. Walia, Ashni, and Priya Chetty "Advantages and limitations of quantitative data collection methods." What Are The Pros And Cons Of Living In Orlando Florida? The use of statistical analysis and hard numbers found in quantitative research has distinct advantages in the research process. It can be used to draw conclusions about the participants satisfaction by using statistical techniques of analysis. It can be concluded that one cannot implement this theory on daily changing situations; hence theory gives no control to its users. This means it should be such that its findings can be generalized to the entire population without much variation. 2001) stated that Reliability focuses on whether the process of the study is consistent and reasonably stable over time and across researchers and methods. Furthermore, this can also be widely used in studies relating to economics, psychology, demography, sociology, marketing, health, and human development or studies relating to gender. In this context Patton (2001 p. 247 cited in Golafshani, N. 2003) advocates the use of triangulation by stating triangulation strengthens a study by combining methods. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Get your paper written by highly qualified research scholars with more than 10 years of flawless and uncluttered excellence. It is objective and can be measured so that comparisons can be made. It allows us to focus on facts instead of opinion in a way that we can duplicate in future studies. Information about numbers and quantities falls under quantitative research. - The best way to use objective data is . & Onwuegbuzie, A. J. Because the structure of longitudinal studies will follow the same individuals over an extended time period, what happens to each person outside of the scope of the research can have a direct impact on the eventual findings that researchers develop. The replies provided to researchers must stand by themselves, even if the information seems confusing or it is invalid. Advantages of Quantitative Research 1. Gilbert A., Churchill, Jr. (1995) has written that The most significant advantages of secondary data are the cost and time economies they offer. Instead of relying on instinct or opinion, this method of research seeks out facts before suggesting an outcome. Qualitative researchers pay attention to the idiosyncratic as well as the. Less easily generalised as a result. We're here to answer any questions you have about our services. Quantitative data collection methods in a research that is deductive in nature (Byrne and Neville, 2010). Fell free get in touch with us via phone or send us a message. f Age group wise configuration of candidates. You can measure quantitative results, but you cannot do so for the qualitative work. Senior HR manager of the federal public service commission will be interviewed and acquired data accordingly for the purpose of this research. DISADVANTAGES: - Leads to a biased result as researcher may be tempted - Necessary not to produce a hypothesis - Can prevent researchers from noticing other phenomena Aim - it is a purpose or an intention with a desired outcome. The idea is that you analyse quantitative methods in general, noting the disadvantages and advantages of quantitative research and to illustrate your points you then use examples such as surveys, or structured interviews, or quantitative content analysis. It is a process that lets us understand the reasons behind our decisions, behaviors, or actions from a societal viewpoint. One of the most popular methods when using this approach is to use a focus group. 7. (Williams, C. 2007) concluded that the mixed methods approach to research provides researchers with the ability to design a single research study that answers questions about both the complex nature of phenomenon from the participants point of view and the relationship between measurable variables. What will you be able to say about city councils in general? And the answer is nothing. Test new products and services before launching them. The quantitative approach doesnt look for the reason why variables exist in specific environments. A larger sample makes it less likely that outliers in the study group can adversely impact the results you want to achieve impartially. Therefore, a researcher must make a careful evaluation of the technique that is most appropriate for their research, based on the aim of the study and the resources available. Quantitative research deals with numbers and logic. Data collection occurs rapidly with quantitative research. What Are The Pros And Cons Of The Google Pixel 4A? Concerning the research Questions need to be raised on how participants were chosen and based on what. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The careful and exact way in which quantitative tests must be designed enables other researchers to duplicate the methodology. (2003) defines that how these methods meet different needs. In this [] This therefore enhances the generalisation of the results. Another individual could make the same decision because its Tuesday, and they always purchase pizza on that day. Quantitative research can focus on facts or a series of information. Identify the best use of your marketing resources. 2004) opines that the goal for researchers using the mixed methods approach to research is to draw from the strengths and minimize the weaknesses of the quantitative and qualitative research approaches. What Are The Pros And Cons Of Living In Florida Panhandle? - Assessing and applying objective data effectively may require some data-cleaning expertise. It can provide information about program stakeholders who were overlooked initially. Openness can generate new theories and recognize phenomena ignored by most or previous researchers and literature. These close-ended questionnaires include answers that the researcher thinks are most appropriate. Researchers must therefore try to keep a distance from their subjects they can use subjects unknown to them and should make no attempt to get to know their subjects other than to collect data from them. Repeatable and Trustworthy 6. What Are The Pros And Cons Of The LG V10 Phone? How Can Businesses Use Quantitative Research? Instead of following a tangent like other methods use, the quantitative option has very few opportunities to ask for clarity. Hence, the research methodology in the context of this study will provide a plan to investigate the given research problem within the specified frameworks. Quantitative research does not give you the option to review answers with participants. It is objective and can be measured so that comparisons can be made. Conducting market research should be a regular part of any business plan, allowing you to grow efficiently and make good use of your available resources. There is no access to specific feedback. Secondly Quantitative research projects often include larger numbers of respondents, and covers a larger geographical area. In coding procedure actual meaning of the data may lose or disconnected. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. Secondary Data: Advantages, Disadvantages, Sources, Types. 18 Advantages and Disadvantages of TIG Welding, 16 Advantages and Disadvantages of 3 Tesla MRI, 500 Cutest Dachshund Names for a Girl or Boy Puppy Dog, Top 500 Golden Retriever Names for a Female or Male Puppy, 301 Great Pyrenees Dog Names for a Female or Male Puppy, 500 Cutest Yorkie Names for a Girl or Boy Puppy Dog, Golden Pyrenees Guide: 26 Facts About the Great Pyrenees Golden Retriever Mix, German Shepherd Great Pyrenees Mix Guide: 27 Things to Know About the Germanees, German Shepherd Akita Corgi Mix: 26 Things Every Owner Should Know, Chihuahua German Shepherd Mix Guide: 25 Things to Know About a Chihuahua Shepherd, Alaskan Shepherd Guide: 29 Things Every Owner Should Know, Blue Heeler German Shepherd Mix: 26 Things Every Owner Should Know. This article focuses on the application of quantitative methods in schoolscape research, including a discussion of its advantages and disadvantages. Furthermore, the consistency factor will be quite low, being based on personal observations and perspectives, therefore the repetition of the same study may not yield the same results. Quantitative research sometimes creates unnatural environments. Qualitative research is judged using special criteria for trustworthiness. From viewing data from someone elses perspective and Qualitative methods attempts to find understanding and meaning, and centres concern on the altering and dynamic character of reality. You can collect information quickly when using quantitative research. Exploring pattern of discriminatory behavourior among the police force, but quantitative research methods are perhaps more suitable for other types of research, such as comparison between male and female average income over the course of a working life. If different outcomes happen, then researchers know that there are information concerns that require management. Qualitative research looks at opinions, concepts, characteristics, and descriptions. Researchers can then take advantage of the decisions made in that arena to extrapolate data that is useful for review. For instance, if a researcher wants to know the customer satisfaction rate of a brand, data can be collected from a group of people using a questionnaire. So we can conclude that it is difficult to generalize it. This work always gets based on the assumption that everyone is honest and each situation. A brief comparison of distinct advantages and disadvantages of this research method is as under: Advantages and disadvantages of Quantitative research Advantages of Quantitative Research Disadvantages of Quantitative Research. Finally, in most physical and biological disciplines, conducting quantitative analysis is unquestionably a necessary part of the process of determining the outcome of a given situation. This research technique, if utilized by any business, is highly reflective of its value and esteem. Interpretivists favours aims as they give understandings to the actor's meanings. Let us have a look at your work and suggest how to improve it! The use of quantitative research is done to grant a detailed and measurable expression to the qualitative ideas, after which the conclusions drawn from the quantitative approachs statistical analysis are understood using qualitative methods. Quantitative research is verifiable and can be used to duplicate results. Qualitative data is detailed, non-numerical data. Three interviews of the candidates registered with FPSC for the competitive examinations for induction into public services of Pakistan. Methods, if explained in detail are generally very easy to replicate and so have a high reliability. Williams, C. (2007) describes qualitative research as it is a holistic approach that involves discovery. The use of quantitative research brings forth some of the following cons, and consideration of these cons is mandatory for leading effective research. The gathering of visible data to retort a research question utilizing mathematical, computational, or statistical methods is known as quantitative research, which, when compared to qualitative research, is much more valuable and accurate. Company's Self Esteem 2. However looking at the Qualitative researchers result, there is a much deeper understanding, by me the reader, to what he is discussing, clearly seeing his conclusion, and I have gained a broader understanding of this research topic. Compare how successful different promotions will be before scaling up. Quantitative data is numerical data. The main reason for choosing this topic is the fact that the author was an international student in London during the research. ii. These are the quantitative research pros and cons to consider. Analyze the behavior of your competitors. In comparative approach, the researcher examines the relationships between the variables. Some of these cited in (Hoepfl, C. M. 1997) are as under. Some things which are numerically precise are not true; and some things which are not numerical are true.. Helps people to see the world view of those studies their categories, rather than imposing categories, simulates their experience of the world.
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